Pay-Per-Click Advertising

Pay-per-click refers to online ads that appear next to search results and relevant content on the web. PPC ads are served exactly at the time when prospects are interested in finding you!

Placing text ads with search engines and Facebook has evolved as the most cost-effective lead-generation strategy of the past decade because you only pay each time a prospect is interested enough to click on your message. Now the search engines are trail-blazing the way for display and video ads to be served and billed in the same manner on their content networks.

Let us help you set up a well-structured campaign to win more business or exposure with PPC advertising.

CAMPAIGN SETUP:

If you aren't doing Pay-Per-Click Advertising yet, we can:

• quantify success goals in advance -- such as increased sales or branding
• research and sort keywords that a search-engine user would have to type in to see your ad
• write ads
• advise you on, or manage production of, high-conversion landing-pages your prospects see once they click through to your website
• set initial ad auction bids

TUNE-UP EXISTING ACCOUNTS:

If you already have a PPC advertising campaign up and running but you don't think it's generating enough traffic or return on investment, we can:

• improve ad targeting and relevancy
• raise quality scores and lower costs
• research and tweak keyword settings
• experiment with the content network if your ads are not already there
• test image and video ads
• place local ads, and create ads specifically for mobile-phone users who are out and about, for retail businesses
• expand to more networks

MONTHLY MAINTENANCE:

Have an account and want an expert to maintain it? Talk to us about a plan to:

• increase leads
• increase conversions
• lower cost per sale or action
• track results in Salesforce.com for expanded conversion analysis
• attain your goals

Review how we bill for our services.